Archive for March, 2009

Cheap price short code keywords, dedicated short code number or dedicated long code number gateway service providers not work in long run

Thursday, March 12th, 2009

We are writing this article in the interest of your basic information by which you get the best service of your need because as a consumer you deserve  the best for that you are paying please read it carefully and post your comments

How others give very low cost SMS prices or short code prices?

This is a big question that how and why 90% companies who says that they are sms services provider give the prices that can make surprised any one

The reason is very simple and clear that I am going to tell you

Most of the provider will give you a web based panel or any http API Push URL on there website and do you know that in India only 5 or 6 SMS gateway provider companies are working as a dedicated channel of mobile operators and rest others take SMS from them and integrate on their website and then give the only client access rights to you while master admin rights are with them

Now at first I explain you that how they give short code keywords at very low cost like Rs.2000 or Rs.1800 per month or Rs.14,000 per year

Its as easy as you can never think; infect you can also earn good money after taking a short code keyword if you have sound knowledge of developing a software that support short code keyword admin rights

So what they do?

That they have master admin panel where they add keyword after buying from short code provider and give you client access right and you are able to add keyword on your website by using some API that they provide but by their master admin password they can make  unlimited sub-keywords and can sale to any one without  your knowledge

That they sale sub-keywords on your keywords; now if any one misuse that sub-keyword so legal problems will arises for you  because owner of the keyword is you

That master admin rights are with the provider and your API is also hosted on their server so they can easily see your users mobile numbers and the message that you received so they are collecting database of your service users mobile numbers (an illegal process), now suppose they sale your mobile users database to any one and any wrong message go on that mobile number so you can face trouble of legal issues

They are giving you access on their own application server and if due to any reason their server is down or any problem come in their application or on hosting provider then you all the business will go down because you are using their website panel or API that refer their domain name that is hosted on their servers

So in short your data and keyword is not safe

How we provide the short code and how its safe?

We will give you direct login and admin panel on operator server

We give API or login panel on Dedicated IP address on operator end

You will get right to make sub keyword on your application server not on operator server

As every thing is doing on your application server then your data is safe

Not any downtime or Network load problem because for message delivery operator use multiple servers and if any downtime come in one server so it automatically switch to another server

Now I come to Bulk SMS gateway issues

How market players are providing SMS service?

Every SMS service provider will give you login access or api access on their own application server

The master admin rights are working on SMS service provider application service provider

When you are using sending SMS by uploading files or by using API so they are able to see your uploaded mobile numbers and also able to see the message that you are sending to them

If your provider server go down or any issue come to their application server so your service will also stopped

How SMS service providers give 1 lak sms in 8 paisa or 6 paisa, 10 lak sms in 4 paisa or less then it with unlimited validity?

Before I tell you any thing you should know the working of SMS gateway that how a SMS send to any mobile number

SMS Gateway is a web based software that run on a high end hosting server that connect to the mobile operator who is providing back end connectivity to send the messages by using internet

To run a successful SMS Gateway you should have three or four mobile operator connection to manage the load coming to SMS Gateway server

SMS Gateway should have capability to manage load and network connectivity by switching between different connectivity provider operators

Now what SMS providers do?

In India only 4 or 5 companies have their own SMS gateway and using SMS connectivity of Airtel and Tata Indicom (Many other companies have also their own SMS Gateway but they are using Spice, BPL, BSNL, MTNL because these are cheep price SMS provider but not capable to handle huge load of SMS Push and I am saying its by my personal experience as I have used all these gateways) and rest are Reseller of them, they take API from Main SMS Gateway Providers and then install on their own application server and give access on their own website to use their SMS service by using HTTP API or by Web Based Panel; now the game begins

The fact

The deliver report they show is actually not real report, the delivery report that they show is manual,

But how?

See; its very easy, they are giving access on their own application server not on the Main SMS Gateway provider server because they don’t want to show that who is the main service provider and suppose you buy 1 Lakh SMS that cost is 15 paisa per SMS but they are giving in 6 paisa means the actual cost of 1 Lakh SMS is 15,000 and they are giving in Rs.6,000 means giving in Rs.9,000 loss, but they are still earning the same if they provide in 15 paisa because when you push 1 Lakh SMS so only the SMS will deliver on 40,000 mobiles because you have paid Rs.6,000 and on 60,000 mobiles SMS will not delivered but you can not call to every one to ask that they got SMS or not, so such type of providers get benefited of this type of things, It will show SMS delivered because its showing on their application that they are putting by their application interface but if you ask to real provider from where your SMS service provider is taking service, they will tell you the fact that how many SMS delivered,

Also these type of low cost SMS providers save your users mobile numbers and content on their own server and will sale the mobile numbers to others for advertisement purpose now suppose on those number if any wrong SMS goes then only you will get in trouble of legal problems because it was copied from your SMS User A/c, they will directly say your name that you are sending unusual SMS,

If your provider server go down or any issue come to their application server so your service will also stopped

So how we work?

We don’t have our own application servers

We provide HTTP API or Web based panel direct on the Main provider

Not any issue of application downtime for long time because we are dealing with Main SMS provider and they have more then five dedicated servers to handle such type of issue that if any downtime come in one server then it will be switched to another dedicated server automatically

We can not see your mobile numbers and your content that is send by you

The delivery report that you will see will be in real time not by manual posting

If you get any trouble of delivery so we can directly coordinate with our mobile operator gateway provider

We are partner of main service providers and giving you access panel of main provider so we get dedicated account manager, dedicated technical support executive, dedicated application access interface; so we are able to solve any issue that our customer face due to any reason

I think after reading all these technical issues you shall not go for the cheap service providers and should think again and again there where your invested money is getting 100% result in return and where your data is safe, rest is your choice

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